A customer centric digital travel journey

A customer centric digital travel journey

Now that the holidays have ended, everyone is back in their usual place again, albeit looking tanned and well rested. But do you remember the days, about ten years ago, when planning a holiday was a huge undertaking and you would make your choice based on very little information? You would get all your inspiration from the travel agent’s two streets over. You would pop in, the agents would greet you in a friendly manner, you would be asked to take a seat at one of the desks, and you would be literally bombarded with questions. Do you want to travel by car or by plane? Do you want a sporty vacation or do you prefer to relax? Nature and mountains or sun and the beach? A hotel or a campsite? And so on… At the end of this lengthy process, you would go home with a stack of brochures to finalize your choice.

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